DIGITAL MARKETING APPLICATIONS TO INCREASE PROFITABILITY

Today’s market is very developed to do the marketing done in a way to enhance the profitability of the organization. Here we studied about some digital marketing applications effects before and after on banking system. There are different banks operating whether private of public they all are now adopting digital marketing application to run their operations. Marketing and innovation are the only two functions of business. To improve customer service in the banking industry, computerization was thought to be essential.” The CBS made banking available anywhere and at any time more convenient for customers. Total factor productivity, efficiency, spillover effects, transparency, and accountability are all enhanced by the digitization of services. Digital payment systems, for instance, offered adaptability and transparency. The growing level of competition between the public sector, the private sector, and foreign banks contributed to this shift. To keep their customers, commercial banks started using digital marketing. This paper centers about the significance of computerized advertising in the financial business.