Digital Marketing in Finance: Role of Digital Media in Financial Inclusion with Special Reference to Domestic Help

This study employs both qualitative and quantitative approaches to examine academic papers and literature related to the last ten years, mostly obtained from databases like Google Scholar. The research highlights the importance of applying combined digital marketing practices and conforming to external changes and customer behavior in ensuring economic performance. It also proposes that future studies should target industry-specific applications and the effect of new technologies. Additionally, external factors such as economic conditions and technological changes affect these results. The need for an active and adaptive marketing strategy is emphasized to secure long-term financial success.