DIGITAL PAYMENT SYSTEMS IN INDIA: TRENDS AND BEHAVIOURAL FACTORS INFLUENCING ADOPTION AND CONTINUED USAGE

Digital payment adoption in emerging markets is not about the technology. It is about how people think and feel. People need to trust payments. They need to feel safe when they use them. Some people are afraid of fraud. They do not want to lose their money. They are not sure if digital payments are an idea. Some people are just not used to using payments. They like to do things the way they have always done them. When people see their friends and family using payments they are more likely to use them too. This is because people like to do what others are doing. The government can help by making sure people are protected when they use payments. They can make sure that companies are honest and clear about what they're doing. Digital payments need to be easy to use. People need to be able to understand how to use them. They need to feel like they can trust the companies that offer payments. To get more people to use payments we need to teach them about money and how to use digital payments. The people who make payments and the government need to work together to make sure digital payments are something that everyone can use. They need to think about how people think and feel when they are making payments. They need to make digital payments easy to use and accessible to everyone. Digital payment adoption is very important, for emerging markets.

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