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ArticlePeer ReviewedOpen AccessPlagiarism Passed
Paper ID:IJSREM59357

Digital Shift in Payments: An Analytical Study of UPI Marketing in Vadodara

Stream/Area:

-

Subject:

-

Paper ID:

IJSREM59357

Volume:

10 |

4 |

April 2026

Pages:

Publication Frequency:

Monthly (12 issues per year)

DOI
Digital Object Identifier
10.55041/IJSREM59357

License:International Journal of Scientific Research in Engineering and Management follows the Creative Commons Attribution 4.0 (CC BY 4.0) License, allowing free use and distribution with proper attribution.

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Authors

BPV

Bhavikkumar Punjibhai Vasava

DSA

Dr. Satish Athawale

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Abstract

- The digital technology growth has changed how people pay in India. We are moving from cash to payments. The Unified Payments Interface or UPI has become a game-changer. It helps make safe and easy transactions using mobile phones.This study looks at how marketing helps UPI grow. We focus on Vadodara city.The research checks how things like cashback, discounts and online ads make people use UPI apps, like PhonePe Google Pay and Paytm.It also looks at what people think how they behave and if they know about payments.The study talks to both people who use UPI and merchants. We want to understand how UPI is adopted by everyone. The information for this study was collected using questionnaires for the primary data and reports journals and things found online for the secondary data. What we found out is that people like using UPI in Vadodara because it is easy to use, secure and they get good deals.

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Cite This Article

Bhavikkumar Punjibhai Vasava, Dr. Satish Athawale, "Digital Shift in Payments: An Analytical Study of UPI Marketing in Vadodara," International Journal of Scientific Research in Engineering and Management, vol. 10, no. 4, April 2026. https://doi.org/10.55041/IJSREM59357

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Publication Date

6/3/2026

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Double-Blind Peer Review

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