Digital Transformation and E-Commerce adoption by Micro, Small and Informal Enterprises (MSIEs) in Jalandhar’s Sports Goods Sector

Digital Transformation and E-Commerce adoption by Micro, Small and Informal Enterprises (MSIEs) in Jalandhar’s Sports Goods Sector

Pradeep kaur

Srishti Semwal

Ankit Kumar Singh

MBA Students, Mittal School of Business, Lovely Professional University, Phagwara, Punjab, India

Dr Rajesh Verma (Dr Rajesh Verma )

Abstract—The accelerating pace of digital transformation and e-commerce adoption has reshaped business operations globally. However, micro, small, and informal enterprises (MSIEs) in Jalandhar's sports goods sector face considerable barriers in embracing these advancements. This study investigates the key challenges hindering digital adoption and evaluates its influence on business performance, operational efficiency, and market expansion. Using a structured survey administered to 50 enterprises—including micro, small, and informal businesses—the research identifies major impediments such as financial limitations, lack of digital literacy, infrastructure gaps, and resistance to change. Government initiatives like Digital India and MSME development schemes are also analyzed to assess their effectiveness. Through regression and correlation analysis, the study reveals a positive relationship between digital tool usage and business growth. Findings indicate that while digital transformation presents significant opportunities, strategic interventions in policy, training, and financial support are essential to drive adoption and competitiveness among MSIEs.

Keywords—Digital Transformation, E-Commerce, Micro and Small Enterprises (MSEs), Informal Sector, Business Growth, Jalandhar