Digital Transformation of Employee Engagement: AI Implementation Strategies in Entrepreneurial Ventures
SIDDHANT MISHRA1, ROHIT VERMA2, MANJARI SHARMA3, ARPITA SHUKLA4, SHYAM DUBEY5
1,2,3Assistant Professor, Department of Business Management, Maharana Pratap Engineering College
4Research Scholar, AKTU Lucknow
5Research Scholar, RNTU Bhopal
Abstract:
Our research investigates how entrepreneurial ventures transform employee engagement through AI implementation strategies. The study combines survey responses from employees and founders with semi-structured interviews of HR leaders to understand the effectiveness of various AI implementation approaches. Results show that companies using a phased AI implementation approach achieved 47% higher employee satisfaction scores compared to those pursuing rapid deployment. Additionally, ventures that involved employees in AI tool selection reported 3.2 times higher adoption rates and 58% lower resistance to digital transformation initiatives. The findings indicate that successful digital transformation depends heavily on leadership communication style, with transparent and collaborative approaches yielding better outcomes. We found that companies integrating AI tools with existing workflows, rather than replacing them entirely, experienced 65% higher employee retention rates during the transition period. Surprisingly, smaller ventures (under 50 employees) demonstrated more agility in AI adoption compared to mid-sized competitors. However, budget constraints often forced them to prioritize certain aspects of digital transformation over others. These insights contribute to the growing body of knowledge on digital transformation strategies and provide practical guidelines for entrepreneurs managing AI implementation while maintaining high employee engagement. Our research addresses the critical gap between theoretical frameworks of digital transformation and real-world implementation challenges in entrepreneurial settings.
Keywords: employee engagement, artificial intelligence, digital transformation, entrepreneurship, organizational change, technology adoption
