Digital Twin: An Overview

Digital marketing is the word which was first used in 1991. The journey of this digital marketing from its introduction to worldwide acceptance has seen many developments in very small time. Due to the increasing benefits of digital services in the field of marketing, many companies adopting digital marketing practices over traditional marketing practices. The acceptance ratio is increasing very rapidly throughout the world. Particularly talking about India, due the increasing number of internet users in the country, India has becoming a dream market for every company in the world. This article has written with the intention to find out the growth journey of digital marketing in India. Various benefits of digital marketing to the marketers as well as customers have been studied under this study. The future trends in the field of digital marketing are also analysed in this study.