Digitalization in Investment: Reworking and rethinking of retail investors investments in multiple funds via digital channels

The study represents the digitalization of financial market (FMs) and financial intermediaries (FIs) must enhance the investor toward digitalization and scope of investment though digitalization of investment pattern. It would evaluate the effect of digitalization on interaction and performance of investor to achieve their investment goals. The digitalization in financial services allow the investor to have greater access to primary and secondary market information, investment funds, rates and prices of funds and/or instrument, and the investor can easily personalize their own investments. The direct and personal touch with markets presents new investment opportunities, as the investor may make good or poor decisions. The FMs and FIs need to concern with investor and other intermediaries to create new ways of communication and development in investment decision making and execution of the same. The study should try to focus on the varied areas of digitalization has been taken placed, also suggest for improvements. This paper aims to answer: Does digitization has resulted to increase market share, number of Investor financial agents, number of new customers or investor. In second part, it will explore: Does digitization has improved the ease of dealing in stock market. The results will be based on primary as well as secondary data. We should use statistical tools like T-test, Chi-Square test, co-relation, and descriptive statistics.