Discovering Logo Identification through Machine Learning

Logo detection is the process of identifying and localizing logos within images or videos, involving recognizing specific brand logos and determining their spatial coordinates within the visual content. This task is essential for various applications such as brand recognition, copyright protection, and contextual advertising across fields like social media monitoring, autonomous driving, and market research. Logo detection aids in tracking and analyzing advertisements, making it crucial in marketing and media industries. In this paper, the authors have studied and described the process of Logo detection along with its types and also have discovered the techniques used in various researches that have dealt with Logo detection. This study further paves way for a developing a better logo detection technique by analyzing the use of existing techniques.