A study on the member’s opinion on the performance of a Primary Milk Producers Cooperative Society

Dairy cooperatives in India play a vital role in the fulfilment of supply of milk and milk products. Mostly milk is procured from the villages by the primary milk producers’ cooperative societies. The main channel of sale of milk is through its federation located at the district level called as district milk producers cooperative union. The union process the milk and market the milk and milk products to the consumers dwell in towns and cities. The union also transport the milk to its federation at the state level for further processing and marketing at the metropolitan areas. The success of the entire structure of dairy cooperatives depends on the performance of primary cooperatives. The performance of the primary cooperatives in turn depends on the active support and participation of its members. This study is based on the members opinion on the performance of a primary milk producers’ cooperative society. A sample of 100 members are the respondents. An interview schedule consisting of questions related to the performance of the society is gathered and presented. The study revealed that all the managerial and functional aspects of society seems to be performed well except lack of good relationship between employees and members.