Dynamic E-commerce Recommendations Through Seasonality and User Demographics

Dynamic E-commerce Recommendations   Through Seasonality and User Demographics

S. Sajitha Banu1, K. Haritha2, Y. Divya Sri3, G. Naga Santhoshi4, S. Rishitha Sri Priyanka5

     Department of Artificial Intelligence and Machine Learning, Sasi Institute of Technology and Engineering

sajithabanu@sasi.ac.in, haritha.kotha@sasi.ac.in, divyasri.yellamilli@sasi.ac.in, santhoshi.gundepalli@sasi.ac.in, rishithasri.sappa@sasi.ac.in

ABSTRACT: As the retail industry increasingly transitions to online platforms, personalized recommendation systems have become crucial for enhancing customer experience and loyalty. This research presents a web-based shopping platform that extends physical store services to an online environment. The system’s recommendation engine leverages user characteristics and seasonal factors to provide tailored product suggestions, aiming to increase user engagement and retention. Key features of the platform include a user-centric interface, detailed product listings, search and filtering options, and a powerful admin dashboard. This paper explores the design and implementation of this recommendation engine, detailing its architecture, data processing methodologies, and performance evaluations. Through this research, we propose an adaptive e-commerce solution that addresses both user-specific and temporal trends, making the platform suitable for businesses of various scales, from local shops to large retail chains.

Index Terms:  E-commerce, Recommendation System, User Characteristics, Seasonality, Web Application, Customer Retention, Retail Scalability, Data Flow Diagram