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© 2026 IJSREM – International Journal of Scientific Research in Engineering and Management. This is an open-access journal. Articles are published under the Creative Commons Attribution (CC BY 4.0) License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.

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ArticlePeer ReviewedOpen AccessPlagiarism Passed
Paper ID:10.55041/IJSREM31360

Effect of Demographic Factors on Influence of Visual Merchandise Towards Gold Jewellery industry

Stream/Area:

-

Subject:

-

Paper ID:

10.55041/IJSREM31360

Volume:

8 |

4 |

Apr 2024

Pages:

Publication Frequency:

Monthly (12 issues per year)

DOI
Digital Object Identifier
10.55041/IJSREM31360

License:International Journal of Scientific Research in Engineering and Management follows the Creative Commons Attribution 4.0 (CC BY 4.0) License, allowing free use and distribution with proper attribution.

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Authors

KM

Krishna Modi

MPS

Ms. Peenal Sankhla

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Abstract

The ever changing retailing Industruy facing end number of challenges to attract the customers. For the same, Visual merchandise is acting as one of the strong influencing element to bring traffic in the store. The aim of the study is to identify the impact of demographic factor on consumer buying behaviour towards gold jewellery. 102 respondents of Surat city was surveyed. The Kruskal Wallis test and Mann-Whitney test was applied. The implications of the finding would helpful to academicians and marketers.

KEYWORDS

Visual merchandise Gold jewellery Demographic factors Consumer Behaviour Retail interior and exterior

Cite This Article

Krishna Modi, Ms. Peenal Sankhla, "Effect of Demographic Factors on Influence of Visual Merchandise Towards Gold Jewellery industry," International Journal of Scientific Research in Engineering and Management, vol. 8, no. 4, Apr 2024. https://doi.org/10.55041/IJSREM31360

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12/31/45403

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