Effect of Trust and Service Quality on Consumer Perception: A Study on Private Banking Sector of South West Delhi

In the contemporary banking landscape, customer perception plays a pivotal role in determining a bank’s long-term success. This study explores how trust and service quality influence consumer perception and satisfaction in private sector banks operating in South West Delhi. A structured survey of 100 respondents reveals that while service innovations and technology adoption have enhanced customer engagement, gaps remain in areas such as pricing transparency and competitive interest offerings. Results indicate that service quality, trust, technological access, and employee commitment significantly influence consumer satisfaction and loyalty. The findings offer practical implications for bank managers aiming to enhance customer-centric strategies in a competitive market.