Effectiveness of Digital Advertising in Building Brand Awareness - DLK Technology PVT LTD

In today’s digital era, businesses are increasingly relying on online platforms to promote their products and services and to connect effectively with their target audience. Digital advertising has emerged as a powerful tool for building brand awareness and enhancing customer engagement. This study focuses on evaluating the effectiveness of digital advertising strategies adopted by DLK Technology Pvt Ltd in building brand awareness. The research examines customer perception, engagement levels, and the influence of digital advertisements on purchasing decisions. The study is based on both primary and secondary data, where primary data was collected from 100 respondents using a structured questionnaire. The findings reveal that digital advertising, particularly through social media platforms, significantly contributes to brand visibility and customer interaction. The study concludes that digital advertising is highly effective, but improvements in personalization, creativity, and interactive content can further enhance its impact.