Effects of Music Streaming Platforms on New and Existing Artists

The music industry has undergone major changes throughout the years. Now music streaming platforms such as Spotify and Apple music are ruling the market and constantly try to understand their consumers and even artists. The major findings of this research describe how only few significant artists are getting promoted with the help of streaming platforms and not all existing artists have the same outcome. It also describes how much consumers are loyal to the streaming platforms, whether they get curated recommendations and how willing they are to pay for subscriptions.