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Stream/Area:
-
Subject:
-
Paper ID:
10.55041/IJSREM57160
Volume:
10 |
3 |
Mar 2026
Pages:
Publication Frequency:
Monthly (12 issues per year)
License:International Journal of Scientific Research in Engineering and Management follows the Creative Commons Attribution 4.0 (CC BY 4.0) License, allowing free use and distribution with proper attribution.
The massive Indian market is changing fast. Internet access is mainstreaming among professionals and the use of mobile is intensifying. The pace of change continues to be rapid with digital channels constantly growing in volume and strength. More people spend more time on online in India every year, and the digital tools and sites they use play an ever-growing role in their lives. Keen marketers keep on top of the scale of change and ensure their marketing strategies and touch points reflect where the consumer is spending their time. These notes give a sense of the scale of change we’ve seen so far and implies the scale of what is coming.
KEYWORDS
Publication Date
3/2/2026
Peer Review Type
Double-Blind Peer Review
Review Rounds: 2
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Conflict of Interest
The authors declare no conflict of interest related to this research work.
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