Employee Engagement and Retention Strategies Among Generation Z Employees - An Empirical study in Bengalore

The study concludes that employee engagement is closely connected with retention among Generation Z employees in Bangalore. The evidence indicates that supportive leadership, organizational culture, communication, recognition, career development, work-life balance, and flexible work practices are important conditions for creating an engaged workforce. The regression results specifically show that organizational culture  and  supervisor  guidance  significantly  predict employees' intention to remain, with supervisor guidance having the stronger coefficient. The study contributes to understanding Generation Z retention in the Bangalore context by combining engagement and retention within one empirical investigation. However, the findings should be interpreted within the study's limitations, including the use of convenience sampling, the relatively small sample of 160 respondents, the focus on Bangalore, reliance on self-reported questionnaire responses, and the cross-sectional design. Future studies can use larger samples, include other Indian cities and generations, compare sectors, and use longitudinal designs.

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