EMPLOYEE RETENTION STRATEGY AT MEESHO

Meesho, a leading social commerce platform in India, has achieved impressive growth in recent years. However, retaining top talent in this dynamic industry can be challenging. This thesis explores Meesho’s employee retention strategy, examining how the company fosters a positive work environment, invests in employee development, and offers competitive compensation and benefits packages. Meesho, a frontrunner in India’s social commerce space, has witnessed phenomenal growth in recent years. However, retaining top talent amidst fierce competition within the startup ecosystem remains a challenge. This master thesis delves into Meesho’s employee retention strategy, dissecting how the company cultivates a thriving work environment, prioritizes employee development, and provides competitive compensation and benefits.