Empowering Financial Futures: An Exploratory Study on Investment Awareness among the Employed Women.

Employed women constitute a significant force who greatly contribute to economic growth. Risk tolerance, financial literacy, and sociodemographic variables are some of the variables that affect working women’s investment awareness in India. The present study identified the awareness of employed women towards the different investing opportunities available. The questionnaire consists of demographic factors and investment awareness level of respondents’ about various investment avenues. The data was analysed using SPSS software.Furthermore, exploratory factor analysis was used to investigate the factors impacting the employed women’s investing awareness.. To check the association between Annual Income and Annual Investment Chi-Square test was applied. It was concluded that “Financial Literacy” is the most strongest predictor predicting the Investment awareness of employed women. Further, it was found that there is a strong association between Annual income and Investment.