Empowering Local Community and Bringing Awareness for Alternative Tourism

Empowering Local Community and Bringing Awareness for Alternative Tourism

Chitra Kapoor1 , Sushma Rewal Chugh2

1 PhD Research Scholar , Institute of Vocational Studies ,IVS- Himachal Pradesh University, Shimla

2 Professor , Institute of Vocational Studies ,IVS- Himachal Pradesh University, Shimla

chitrakapoortourism@gmail.com

Abstract :

Himachal Pradesh is home to amazing natural settings, a thriving cultural legacy, and exhilarating adventure travel options. However, the influx of large numbers of tourists frequently causes damage to the environment, a loss of cultural diversity, and economic inequality. The research paper explores the opportunity for alternative tourism to empower local communities and raise awareness in the Beas Circuit of Himachal Pradesh, with a focus on the Kullu and Mandi districts. The study involves primary survey with the help of questionnaire filled by  local community  for data collection and utilizes a one-sample t-test for statistical analysis. The outcomes show a strong consent among local population about the importance of implementing various approaches to improve awareness and their involvement in alternative tourism initiatives. The study emphasizes that the community plays an essential role in alternative tourism development which results in preserving socio -economic growth and cultural values in the region. The paper concludes that alternative tourism promotes sustainable growth in the Beas Circuit by empowering local communities and enhancing their awareness level towards more responsible form of tourism

Key Words – Alternative Tourism, Local community, Awareness