Enhancing Business Intelligence with AI and Machine Learning: Trends and Future Directions

Enhancing Business Intelligence with AI and Machine Learning: Trends and Future Directions

Author:
Ritik Tripathi
MBA Candidate, School of Business, Galgotias University
Supervised by Dr. Shaivya Shingh

Abstract
As the global economy becomes increasingly data-driven, organizations are integrating Artificial Intelligence (AI) and Machine Learning (ML) into Business Intelligence (BI) systems to gain real-time, actionable insights. This paper investigates the transformative role of AI and ML in modern BI by analyzing current industry practices, challenges, and future trajectories. Using a mixed-methods approach, including a survey of 100 professionals and interviews with BI experts, the study reveals that AI significantly enhances decision-making, forecasting, and operational efficiency. However, it also uncovers pressing concerns such as data privacy, algorithmic bias, and skill gaps. The findings offer strategic recommendations to help organizations adopt ethical and effective AI-powered BI solutions.

Keywords:
Business Intelligence, Artificial Intelligence, Machine Learning, Predictive Analytics, Data-Driven Decision-Making, Ethical AI