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ArticlePeer ReviewedOpen AccessPlagiarism Passed
Paper ID:10.55041/IJSREM32720

ENHANCING DIGITAL MARKETING STRATEGIES FOR SUSTAINABLE GROWTH: A COMPREHENSIVE ANALYSIS

Stream/Area:

-

Subject:

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Paper ID:

10.55041/IJSREM32720

Volume:

8 |

4 |

Apr 2024

Pages:

Publication Frequency:

Monthly (12 issues per year)

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10.55041/IJSREM32720

License:International Journal of Scientific Research in Engineering and Management follows the Creative Commons Attribution 4.0 (CC BY 4.0) License, allowing free use and distribution with proper attribution.

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Authors

MS

MUDIT SHARMA

DAK

Dr. ARVINDER KAUR

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Abstract

In an era marked by rapid technological advancements and shifting consumer behaviors, the realm of marketing has undergone a profound transformation. Digital marketing, in particular, has emerged as a cornerstone of contemporary business strategies, offering unprecedented opportunities for brands to engage with their audiences in a dynamic and personalized manner. In the context of India, a burgeoning economy with a burgeoning digital landscape, the significance of leveraging digital marketing for sustainable growth cannot be overstated.

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MUDIT SHARMA, Dr. ARVINDER KAUR, "ENHANCING DIGITAL MARKETING STRATEGIES FOR SUSTAINABLE GROWTH: A COMPREHENSIVE ANALYSIS," International Journal of Scientific Research in Engineering and Management, vol. 8, no. 4, Apr 2024. https://doi.org/10.55041/IJSREM32720

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12/31/45412

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