Enhancing MSME Market Reach through Focused Industry Analysis and Collaborative Business Events

Enhancing MSME Market Reach through Focused Industry Analysis and Collaborative Business Events

Priyanka Jitendra Patil

Student,

Indira School Of Business Studies PGDM

priyanka.patil@indiraisbs.ac.in

Dr. Smrutiranjan Mohanty

Assistant Professor,

Indira School Of Business Studies PGDM

sr.mohanty@indiraisbs.ac.in

Abstract:

MSMEs have emerged as a vital support system for the Indian economy, not just in terms of economic productivity but also as a key generator of jobs, business ventures, and community development. They play a substantial role in India's exports and make a significant contribution to its GDP, creating value through employment generation and innovation, particularly in marginalized and rural areas. Despite their significance, these businesses often face a set of enduring obstacles that hinder their capacity to prosper and grow, both at home and abroad.

Recognizing the significant role played by MSMEs in India's socioeconomic landscape, the initiated a focused approach to address challenges by combining sectoral analysis and event-driven engagement. Companies do conduct in-depth sectoral analysis to identify the specific needs and potential obstacles faced by MSMEs industries. Additionally, event management provided opportunities for MSMEs to engage with international markets and stakeholders, resulting in improved visibility, competitiveness, and scalability beyond what generalized approaches had previously achieved.

Keywords: MSMEs, Indian economy, Community development, Exports, GDP contribution, Innovation, Event-driven engagement, analysis.