Enhancing Virtual Business Event Management Through AI-Driven Platforms

Virtual events have rapidly gained traction in today’s digital era, with the global virtual events market valued at $113.6 billion in 2021 and projected to grow at a CAGR of 23.7% from 2022 to 2030 (Grand View Research, 2022). Artificial intelligence (AI) has emerged as a transformative force, enhancing attendee engagement by 30% through personalization and streamlining operations (McKinsey & Company, 2023). Businesses using AI-powered virtual platforms report saving 30-50% on event-related costs by automating up to 60% of tasks, including scheduling, attendee matchmaking, and real-time analytics (Statista, 2023; PwC, 2022). Despite these advancements, ensuring interactivity in virtual events remains a challenge. This study explores how AI enhances user experiences through personalized recommendations, real-time assistance, and dynamic content deliver. The proposed AI tools empower organizers to create engaging, cost-effective events.