Enormous impact of electronic media in Current-time & needs to acknowledge for Future Business

Information technology has been playing a cardinal role in the present and also play a vital role in future. Globalization as well as information technology changes the method of business doing by the organization. In development of different type of sectors like financial, business and also in a human life. Hence, this research has focused on understand the growth & development E-commerce in India and what the current trends in E- commerce are. This research has adopted the qualitative research approach and provides a review of existing literature in order to understand the scope, growth and development of E-commerce in India with the current trends that drives industry growth. This a huge change in all the sphere of daily life of human being because by use of information and communication technology this brought a lot of benefits in all human life. E-Commerce has significant impact on the business. Although the model is used in current scenario of business but the option has not been explored at its fullest.