Entrepreneurial Challenges and Opportunities for Generation Z in India

This research explores the entrepreneurial challenges and opportunities faced by Generation Z in India, a demographic group defined by their deep engagement with digital technologies and innovative business practices. As young entrepreneurs increasingly shape India’s dynamic startup ecosystem, the study investigates the key barriers they encounter, including financial constraints, regulatory hurdles, market competition, and a lack of mentorship. Through a mixed-methods approach, combining surveys and qualitative interviews, the study examines the impact of government policies such as Startup India, Digital India, and Atmanirbhar Bharat. It also explores how Gen Z entrepreneurs leverage digital tools like social media and e-commerce platforms to overcome challenges and scale their ventures. Key findings suggest that while Gen Z entrepreneurs are agile, tech-savvy, and committed to sustainability, they still face significant obstacles, particularly in securing funding and navigating complex regulatory frameworks. The research provides actionable recommendations for policymakers, investors, and educators to support Gen Z entrepreneurs, fostering a more inclusive and robust entrepreneurial ecosystem in India.