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Stream/Area:
-
Subject:
-
Paper ID:
IJSREM62068
Volume:
10 |
4 |
April 2026
Pages:
1-29
Publication Frequency:
Monthly (12 issues per year)
License:International Journal of Scientific Research in Engineering and Management follows the Creative Commons Attribution 4.0 (CC BY 4.0) License, allowing free use and distribution with proper attribution.
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independent researcher
independent researcher
independent researcher
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This content explores how consumers trust announcements created by Artificial Intelligence compared to those developed by humans. With the rapid-fire rise of AI tools similar as ChatGPT, Midjourney, and Canva AI, numerous associations are decreasingly using AI to design announcements snappily and bring-effectively (Baek et al., 2025; Davenport et al., 2020). still, indeed though AI can induce visually charming and creative announcements, it remains unclear whether consumers trust these announcements to the same extent as traditional mortal-machined bones (Ali, 2025; Jung, 2025). Consumer trust plays a pivotal part in advertising effectiveness, as it influences how believable, dependable, and conclusive an announcement appears, and eventually affects purchase opinions (Prentice et al., 2020; Glikson & Woolley, 2020). This study compares an AI- generated announcement and a mortal- created announcement for the same product to estimate how consumers respond to each. Actors assess both announcements grounded on factors similar as trust, authenticity, creativity, credibility, and purchase intention, which are crucial determinants of advertising effectiveness (Khuong, 2025; Zhang & Hur, 2025). The primary ideal of this exploration is to identify which type of announcement consumers trust further and to understand the reasons behind these preferences. The study also examines whether demographic and behavioral factors similar as age, gender, and familiarity with technology influence consumer trust in AI- generated announcements(Ameen et al., 2021; Kumari, 2025). By assaying these responses, the study aims to give for marketers regarding the conditions under which AI- generated announcements are effective and situations where mortal creativity remains essential. Overall, the exploration contributes to understanding the evolving part of AI in advertising and highlights how it can be used in a responsible, effective, and trust- acquainted manner(Desai, 2025; Baek et al., 2025).
KEYWORDS
Although this study provides useful perceptivity into consumer trust in AI- generated and mortal- created announcements, it has certain limitations. First, the study was conducted using a fairly small sample size of 79 repliers, which may not completely represent the broader population of consumers. A larger sample could give further generalizable results. Second, the repliers substantially belonged to the 18 – 27 age group, which means the findings primarily reflect the comprehensions of youthful and digitally active consumers. The stations of aged consumers may differ, especially in relation to AI familiarity and trust. Third, the study reckoned on tone- reported check responses, which may be told by particular bias, perception, or temporary opinion. The responses may not always reflect factual consumer geste In real- life purchase situations. Fourth, the study concentrated on a limited number of announcement exemplifications and variables, which may not capture the full complexity of consumer trust in different advertising surrounds, diligence, or product orders. Eventually, the study was conducted in a specific environment and time period, and consumer stations toward AI- generated content may change as artificial intelligence becomes more common and socially accepted unborn exploration can expand this study in several ways. First, unborn studies may include a larger and further different sample size to ameliorate the generalizability of the findings across different age groups, professions, and consumer parts. Second, experimenters can conductcross-cultural or region- grounded studies to examine whether consumer trust in AI- generated announcements differs across different artistic and social backgrounds. Third, unborn studies may use an experimental exploration design where actors are exposed to controlled AI- generated and mortal- created announcements in order to observe more accurate behavioral responses. Fourth, unborn exploration can explore the effectiveness of AI- generated announcements in different diligence, similar as fashion, technology, healthcare, ore-commerce, to identify whether trust varies by product order. Eventually, unborn studies may also examine the part of mortal- AI collaboration in advertising, where AI is used as a creative support tool rather than a complete relief for mortal generators. This may give deeper sapience into how brands can effectively balance robotization and emotional authenticity.
Jung, T. (2025) Artificial creativity in luxury advertising: How trust and perceived humanness shape consumer responses to AI-generated advertising. In-text citation: (Jung, 2025) https://www.sciencedirect.com/science/article/pii/S0969698925001821 Grigsby, J. L. (2025) Service ads in the era of generative AI: Disclosures, trust, and ad attitudes. In-text citation: (Grigsby, 2025) https://www.sciencedirect.com/science/article/abs/pii/S0969698925000104 Zhang, L., & Hur, C. (2025) The impact of generative AI images on consumer attitudes in advertising. In-text citation: (Zhang & Hur, 2025) https://www.mdpi.com/2076-3387/15/10/395 Khuong, A. N. G. (2025) AI-powered personalized advertising and purchase intention: The role of relevance, usefulness, and trust. In-text citation: (Khuong, 2025) https://www.sciencedirect.com/science/article/pii/S2199853125001155 Ali, L. (2025) Beyond the hype: Evaluating the impact of generative AI on brand authenticity, image, and consumer behavior. In-text citation: (Ali, 2025) https://www.sciencedirect.com/science/article/abs/pii/S0278431925002415 Chen, Y. (2024) Appeal types, self-efficacy, and AI’s social role in advertising effectiveness. In-text citation: (Chen, 2024) https://scholar.google.com/scholar?q=Appeal+types+self-efficacy+and+AI%E2%80%99s+social+role+in+advertising+effectiveness+Chen+2024 Koning, B., & Voorveld, H. A. M. (2025) Disclaimer! This content is AI-generated: How AI disclosures influence trust in advertisements and organizations. In-text citation: (Koning & Voorveld, 2025) https://www.tandfonline.com/doi/full/10.1080/15252019.2025.2554149
Publication Date
5/1/2026
Peer Review Type
Double-Blind Peer Review
Review Rounds: 2
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