Evaluating Supply Chain Performance Across Indian E-Commerce Giants: A Quantitative and Qualitative Approach

E-commerce in India has experienced exponential growth, leading to a dynamic and complex supply chain ecosystem. However, this rapid expansion has also introduced numerous performance management challenges, including logistical inefficiencies, demand forecasting inaccuracies, last-mile delivery issues, and inventory mismanagement. The efficiency of supply chain management (SCM) significantly impacts the success of e-commerce companies. This research evaluates the performance management of the supply chain in major Indian e-commerce companies, including Amazon, Walmart-Flipkart, AJIO, Tata Cliq, Myntra, Snapdeal, and Paytm Mall. By employing both Primary and Secondary data, various performance metrics such as order fulfillment rate, inventory turnover ratio, delivery time, return rate, and customer satisfaction index are analyzed. The research provides insights into the effectiveness of different SCM strategies, key challenges faced, and how these companies overcome them. Additionally, the study identifies best practices in supply chain management that can serve as industry benchmarks. This research also showed how the relation between two key performance indicators (Order Fulfilment rate and Inventory Turnover Ratio) impacts the supply chain performance.