Evaluating the Effectiveness of E-commerce Talent Cultivation in Higher Vocational Education from the Perspective of Industry-Education Integration: Model Construction and Empirical Research

In the digital economy era, higher vocational e-commerce talent cultivation faces the severe challenge of a structural mismatch with industrial demands. Grounded in the institutional context of industry-education integration, this study systematically investigates the evaluation and optimization of e-commerce talent cultivation effectiveness in higher vocational education by comprehensively employing methods such as text mining, grounded theory, questionnaire surveys, factor analysis, the Analytic Hierarchy Process (AHP), and the Fuzzy Comprehensive Evaluation (FCE) method. Initially, based on a large sample of job advertisement text analysis and small-scale expert interviews, and through item analysis, exploratory and confirmatory factor analysis, this study constructs a job skill model for higher vocational e-commerce talents, which demonstrates good reliability and validity. Subsequently, through textual analysis of talent cultivation programs from over ten higher vocational colleges, it reveals structural matching characteristics between the curriculum system and the skill model, specifically: “strong in fundamentals, weak in integration,” “strong in operation, weak in decision-making,” and “strong in domestic focus, weak in cross-border focus.” Finally, an empirical evaluation was conducted targeting interns from Yunnan Technical College of Industry, revealing that students’ overall skill levels are below average, presenting an imbalanced state characterized by “acceptable operational skills but weak strategic skills.” The vocational skill model and evaluation framework constructed in this study provide a scientific theoretical tool and practical pathway for higher vocational colleges to accurately diagnose talent cultivation effectiveness and deepen industry-education integration.