Evaluating the Strategic Impact of Social Media Marketing on Brand Image Enhancement in the Logistics Sector

This study examines how consistent and targeted social media communication enhances brand credibility and customer trust in the logistics industry. As digital transformation reshapes stakeholder engagement, logistics firms increasingly rely on platforms like LinkedIn, Twitter, and Facebook to strengthen their brand image. The research explores the alignment between social media strategies and long-term branding objectives, analyzing content consistency, audience engagement, and trust-building mechanisms. Findings indicate that firms adopting structured, value-driven social media campaigns achieve higher brand visibility and stakeholder confidence. However, challenges such as content relevance, real-time responsiveness, and measurable ROI persist. The study offers actionable insights for logistics managers to optimize digital branding efforts, emphasizing strategic content, analytics, and two-way communication. By bridging gaps in B2B digital marketing literature, this research contributes to academic and industry discourse on leveraging social media for competitive advantage in logistics.