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© 2026 IJSREM – International Journal of Scientific Research in Engineering and Management. This is an open-access journal. Articles are published under the Creative Commons Attribution (CC BY 4.0) License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.

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ArticlePeer ReviewedOpen AccessPlagiarism Passed
Paper ID:10.55041/IJSREM.IBFE066

Evaluation of Consumer Decision Making Influenced by Ethical and Environmental Advertising: A Study Based on Review of Literature

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10.55041/IJSREM.IBFE066

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10.55041/IJSREM.IBFE066

License:International Journal of Scientific Research in Engineering and Management follows the Creative Commons Attribution 4.0 (CC BY 4.0) License, allowing free use and distribution with proper attribution.

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Authors

OKAK

Owais Khan Afsar Khan¹

DSKS

Dr. Sanjeev K Singh

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Abstract

Ethical and environmental advertising has become increasingly important in influencing consumer decision-making in India. This study examines how ethical advertising such as transparency, honesty, fairness, and responsibility, along with environmental advertising related to sustainability, recycling, green production, and awareness, shape consumer behaviour. in this study we opted descriptive research based on conceptual model. This research is based on review of literature, collected secondary data from various reputed journal and research artical like Scopus, Web of science, JSTOR, Research gate, drawn from various open source data base. Overall, the findings suggest that ethical and environmental advertising plays a key role in promoting informed, responsible, and value-based consumer decisions in the Indian market.

KEYWORDS

Ethical Advertising Environmental Advertising Consumer Decision-Making.

Cite This Article

Owais Khan Afsar Khan¹, Dr. Sanjeev K Singh, "Evaluation of Consumer Decision Making Influenced by Ethical and Environmental Advertising: A Study Based on Review of Literature," International Journal of Scientific Research in Engineering and Management, Jan 2026. https://doi.org/10.55041/IJSREM.IBFE066

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1/26/2026

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The authors declare no conflict of interest related to this research work.

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