Examining Sales Executive Interactions and Their Impact on Customer Satisfaction An Empirical Study at Kumar Builders

  The study shows that the way sales executives interact with customers has a strong impact on their satisfaction at Kumar Builders, Pune. Factors like clear communication, professional behaviour, quick responses, good product knowledge, and regular follow-up play an important role in shaping the overall customer experience.   When customers receive proper information and timely support, they tend to feel more confident and develop trust in the company, which also influences their buying decisions and recommendations. While most customers are satisfied, there is still a need to improve consistency in follow-ups and clarity in communication. Overall, better interaction by sales executives can lead to higher satisfaction, stronger trust, and long-term growth for the company.

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