Examining the Relationship Between Green Banking Practice and Environmental Sustainability in India
1. First Author: Qureshi Mehreenfatima
2. Second Author: Patel AnujKumar
3. Third Author: Mr. Shashikumar Bhambhani – Assistant Professor – Parul Institute of Management and Research – Parul University, Vadodara.
Email:-
(1) mehreenfatimaqureshi@gmail.com
(2) anupatel8278824@gmail.com
(3) Shashikumar.bhambhani35341@paruluniversity.ac.in
ABSTRACT:
Green banking has emerged as an important initiative in the banking sector to promote environmentally responsible practices and support sustainable development. In India, banks are increasingly adopting green banking practices such as paperless banking, green loans, energy- efficient operations, and financing environmentally friendly projects. The primary objective of this study is to examine the relationship between green banking practices and environmental sustainability in India. The study explores how banking institutions contribute to environmental protection by reducing carbon footprints, encouraging digital transactions, and funding green projects such as renewable energy and eco-friendly infrastructure. The research is based on primary and secondary data collected from customers and banking professionals to understand awareness, adoption, and perception of green banking initiatives. Statistical analysis is used to evaluate the impact of green banking practices on environmental sustainability. The findings indicate that green banking initiatives play a significant role in reducing environmental degradation and promoting sustainable financial systems. However, the level of awareness among customers regarding green banking services remains moderate. The study concludes that increasing awareness, technological advancement, and supportive government policies can further strengthen green banking practices in India. Adoption of green banking can significantly contribute to environmental sustainability while enhancing the long-term growth and responsibility of the banking sector.
Keywords: Green Banking, Environmental Sustainability, Sustainable Development, Digital Banking, Green Finance, Carbon Footprint Reduction, Renewable Energy Financing, Banking Sector in India.
