EXPERIENCE SPIRITUAL TOURISM: A STUDY ON THE LUMINOUS CITY OF VARANASI

In modern times, tourism has become one of the major cultural and economic forces in the world. Religion and spirituality are common motives for travel. Spiritual tourism is an emerging research that is gaining worldwide attention by researchers. People who run in a spiritual walk experience a development of spiritual growth and a better quality of life within them. India is quickly emerging as a spiritual tourist destination. From ancient times, India has been known for its spirituality. Varanasi also known as ‘Benaras’ or ‘Kashi’ is the city of purity and beauty has been the cultural and spiritual capital of India since ancient times. This fascinating city can be called as mirror of India. A rich cultural heritage, a strong tradition of the pursuit of wisdom, the importance of religion and history – Varanasi has it all. That is why, in Varanasi (located in the Eastern part of state of Uttar Pradesh) many development projects were undertaken to promote tourism, with the aim of liberating Spiritual Tourism Development. The current study is a step towards exploring the various realities and prospects of a spiritual visit to Varanasi.