Exploring AI Adoption in E-Commerce: A Gen Z Perspective on Technology Acceptance

AI integration in e-commerce improves user experience, attitudes, and behaviours, according to the research. The relevance of practical benefits and user-friendly interfaces is highlighted by the substantial correlation between perceived utility and simplicity of use and positive sentiments toward AI. UX (user experience) improvements, personalized recommendations, and user education make AI-powered services more inclusive. The report also emphasizes impulsive purchase and AI algorithm transparency to generate confidence. AI adoption requires positive attitudes, so organizations should prioritize clear communication and user-centered design. Marketers can increase sales by using impulsive buying and AI advice. E-commerce AI integration requires user-centric design, transparency, and personalization. Future initiatives should improve recommendation systems, accessibility, and user education to maximize AI benefits and alleviate user concerns.