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ArticlePeer ReviewedOpen AccessPlagiarism Passed
Paper ID:IJSREM41485

Exploring Customers Brand Preferences in Dhall and Spices Market

Stream/Area:

-

Subject:

-

Paper ID:

IJSREM41485

Volume:

9 |

2 |

Feb 2025

Pages:

Publication Frequency:

Monthly (12 issues per year)

DOI
Digital Object Identifier
10.55041/IJSREM41485

License:International Journal of Scientific Research in Engineering and Management follows the Creative Commons Attribution 4.0 (CC BY 4.0) License, allowing free use and distribution with proper attribution.

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Authors

DJPD1

Dr. J. Prateeba Devi 1

DKR2

Dr. K. Rajamani 2

MJJM3

Ms. J. Jermin Maria 3

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Abstract

This research study explores customer brand preferences within the Dhall and Spices category. The research aims to identify the key factors influencing brand choice, assess satisfaction levels among current brand usage of customers. Utilizing a structured questionnaire with a sample size of 302, data analysis includes tools such as regression, averages, and chi-square tests. The findings reveal that price, availability of products, package and brand reputation are the primary drivers of preference with quality being the most significant.

KEYWORDS

Consumer Behavior Brand Choice Product Attributes Availability Taste& Preferences Quality Brand Reputation

Cite This Article

Dr. J. Prateeba Devi 1, Dr. K. Rajamani 2, Ms. J. Jermin Maria 3, "Exploring Customers Brand Preferences in Dhall and Spices Market," International Journal of Scientific Research in Engineering and Management, vol. 9, no. 2, Feb 2025. https://doi.org/10.55041/IJSREM41485

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Publication Date

10/1/2025

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Double-Blind Peer Review

Review Rounds: 2

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Conflict of Interest

The authors declare no conflict of interest related to this research work.

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