Exploring Data Analytics for Enhancing Decision-Making: A Study

This study explores how data analytics is being perceived and used for decision-making across various industries. While many modern organizations are shifting toward data-driven strategies, others still rely on traditional methods. The research was motivated by an internship experience at Chennai Port Authority, where conventional decision-making is dominant. The objective was to understand the awareness, usage, and perceived effectiveness of data analytics tools among employees across sectors. Data was collected through a structured online questionnaire, and responses were analysed using SPSS. Key findings indicate a positive perception of data analytics, though many organizations lack proper implementation. The study suggests a growing need for data literacy and infrastructure enhancement to support analytical decision-making, especially in traditional organizations like port authorities. These insights can guide businesses toward integrating analytics for improved operational and strategic outcomes.