Exploring Gendered Investment Mindsets: Psychological Factors Among Bank Employees in Tripura
Rupayani Sutradhar,
MBA, Faculty of Management and Commerce
ICFAI University, Tripura, India.
Dr. Sankha Subhra Deb,
Asst. Prof., Faculty of Management and Commerce
ICFAI University, Tripura, India.
Dr. Sujit Deb,
Professor, Faculty of Management and Commerce,
ICFAI University, Tripura, India.
Abstract: This study investigates the psychological factors influencing investment decisions among male and female bank employees in Tripura, with a focus on identifying gender-based differences in investment behavior. Using a rotated component matrix derived from factor analysis, key psychological traits such as risk tolerance, confidence, exploratory behavior, and investment time horizon were examined. The results reveal that female respondents exhibit a strong preference for low-risk, low-return investments, coupled with a shorter investment horizon and lower levels of confidence and willingness to explore unfamiliar options. In contrast, male respondents demonstrate higher risk tolerance, greater self-confidence, a positive attitude toward learning from others, and a greater inclination to explore diverse investment opportunities. These findings highlight that gender significantly influences psychological investment preferences, even among financially literate individuals like bank employees. The study underscores the need for gender-sensitive financial strategies, including tailored advisory services and financial literacy programs that empower female investors. It also suggests that policy interventions should consider behavioral differences when promoting investment participation. By deepening the understanding of how gender shapes investment behavior, this research contributes to the broader field of behavioral finance and offers practical implications for financial institutions and policymakers aiming to foster inclusive and effective investment ecosystems.
Keywords: Gender Differences, Investment Behavior, Psychological Factors
