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ArticlePeer ReviewedOpen AccessPlagiarism Passed
Paper ID:IJSREM42792

Exploring Gen’z Influence on Fashion Market Trends

Stream/Area:

-

Subject:

-

Paper ID:

IJSREM42792

Volume:

9 |

3 |

Mar 2025

Pages:

Publication Frequency:

Monthly (12 issues per year)

DOI
Digital Object Identifier
10.55041/IJSREM42792

License:International Journal of Scientific Research in Engineering and Management follows the Creative Commons Attribution 4.0 (CC BY 4.0) License, allowing free use and distribution with proper attribution.

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Authors

DMKMCC

Dr. M. Kowsalya1 Ms. Christina. C

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Abstract

This study examines Generation Z’s impact on fashion market trends, emphasizing their preference for digital engagement, ethical shopping, and innovative retail experiences. Influenced by social media and online influencers, Gen Z gravitates towards sustainable fashion, thrift shopping, and technology-driven retail solutions such as AI recommendations and AR try-ons. Conducted in Coimbatore with a sample of 120 respondents, the research identifies key factors influencing fashion choices, including affordability, uniqueness, and social media presence. The findings provide valuable insights into how brands can adapt to Gen Z’s evolving demands to enhance brand loyalty and market competitiveness.

KEYWORDS

Generation Z Digital Engagement Ethical Shopping Sustainable Fashion AI & AR Technology Social Media Influence

Cite This Article

Dr. M. Kowsalya1 Ms. Christina. C, "Exploring Gen’z Influence on Fashion Market Trends," International Journal of Scientific Research in Engineering and Management, vol. 9, no. 3, Mar 2025. https://doi.org/10.55041/IJSREM42792

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Publication Date

3/23/2025

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Double-Blind Peer Review

Review Rounds: 2

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The authors declare no conflict of interest related to this research work.

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