Exploring the Drivers of Gen Z's Online Business Intentions

The rapid advancement of digital technology and the increasing accessibility of online platforms have significantly transformed the entrepreneurial landscape, particularly for Generation Z (Gen Z). This study explores the key drivers influencing Gen Z’s intention to engage in online businesses. By analyzing psychological, technological, and socio-economic factors, this research provides insights into the motivations and challenges faced by young digital entrepreneurs. Through a review of existing literature and empirical analysis, the study identifies critical determinants such as digital literacy, social media influence, financial awareness, and risk-taking behavior. Furthermore, the paper discusses the role of government policies, digital payment adoption, and the impact of the COVID-19 pandemic on online entrepreneurship trends. The findings of this research contribute to a deeper understanding of how Gen Z leverages digital tools to establish and grow online businesses, offering practical implications for educators, policymakers, and industry stakeholders.