Exploring the Impact of Corporate Social Responsibility on Firm's Performance: A Stakeholder Centric Perspective

Corporate Social Responsibility (CSR) has become a fundamental aspect of contemporary business strategy, influencing not just a company’s brand image but also its financial outcomes and relationships with stakeholders. This research explores the relationship between CSR expenditure and company value from the perspective of stakeholders, with a specific focus on how ethical practices foster trust, attract investors, and promote sustainable operations. By utilizing both primary and secondary data from India’s top 100 NIFTY companies between 2019 and 2024, the study employs panel regression models and statistical analyses to evaluate the quantifiable effects of CSR on performance. The findings confirm that investments in CSR positively influence company value, as indicated by Tobin’s Q, highlighting the strategic and moral significance of incorporating CSR into fundamental business activities