Exploring the Nexus: A Study on Role and Use of Psychology in Communication

The research presents a study of the interrelationship between psychology and communication, with a focus on how the two influence each other. The aim of the research is to analyse the relationship between psychology and communication through a comprehensive literature review and the establishment of a theoretical framework. Historically, these subjects have been interconnected, sometimes merging as separate fields within the social sciences and sometimes separated. Along with this, the psychological effects of mass media content on youth have been studied. The research involves students of Lucknow University and Babasaheb Bhimrao Ambedkar University. In which the practical implications of communication theories, such as cultivation theory, use and gratification theory, and agenda-setting theory have been verified.