Exploring the Role of Destination Management Organizations (DMOs) in Leveraging Social Media as a Destination Marketing Tool: Insights from Himachal Pradesh

TOURISM: Tourism is the movement of people to destinations outside their usual environment for various reasons, including leisure, business, or other purposes. These visitors’ activities, known as the visitor economy, can have a significant impact on the visited locations economically, socially, and culturally. This can involve enjoying recreational activities, relaxation, and pleasure, often with the help of established businesses offering services and experiences.