Loading article...
Loading article...
Stream/Area:
-
Subject:
-
Paper ID:
10.55041/IJSREM44514
Volume:
|
|
Pages:
Publication Frequency:
Monthly (12 issues per year)
License:International Journal of Scientific Research in Engineering and Management follows the Creative Commons Attribution 4.0 (CC BY 4.0) License, allowing free use and distribution with proper attribution.
In an era where sustainability and technological innovation drive global agendas, incorporating Artificial Intelligence (AI) into marketing presents a unique opportunity to enhance both efficiency and ethical alignment. Sustainable AI refers to the creation and application of AI systems that are energy-efficient, socially responsible, and aligned with broader environmental and ethical objectives (Vinuesa et al., 2020). As marketing strategies increasingly rely on data-driven insights, integrating sustainable AI allows companies to reduce their carbon footprint while maintaining a competitive edge (Bender et al., 2021). This intersection of technology and ethics has significant potential to redefine marketing practices in an evolving digital landscape.
KEYWORDS
Publication Date
4/14/2025
Peer Review Type
Double-Blind Peer Review
Review Rounds: 2
Documents
Article Views
0
Total views since publication
PDF Downloads
1
Total downloads since publication
Geographic Reach
5
Digital Preservation: This article is permanently archived on Zenodo and complies with all data preservation standards across major indexing platforms.
Plagiarism Screening
This manuscript has been checked for plagiarism using TurnitinPlagiarismChecker software.
Conflict of Interest
The authors declare no conflict of interest related to this research work.
Funding Information
No funding information available for this research.
Related research in the same subject area
Loading similar articles...