Exploring the Transition of India’s Leading D2C Brands to Offline Retail Channels: Strategies and Implications

Exploring the Transition of India’s Leading D2C Brands to Offline Retail Channels: Strategies and Implications

Ritika Yadav*, Dr. Snigdha Singh**

*B. Com (Hons.) student, Amity University Uttar Pradesh, Lucknow

**Assistant Professor, Amity University Lucknow

Abstract

The Direct-to-Consumer (D2C) business model has revolutionised the retail industry by allowing companies to sell directly to consumers, doing away with conventional middlemen.  The quick digital revolution, growing smartphone usage, and growing inclination for online purchasing have all contributed to the success of this strategy in India.  However, a lot of popular D2C firms are branching out into offline retail, which is causing a big change.  The causes of this change, the tactics used by these businesses, and its effects are all examined in this study report. The study used a mixed-method research technique, combining qualitative case studies with quantitative survey data.  The results show that while offline expansion presents cost and inventory management problems, it also improves overall sales performance, customer engagement, and brand trust.  In addition to providing insightful information about India's changing retail scene, this study makes strategic suggestions for companies negotiating the omnichannel retail market.

Keywords

D2C brands, offline retail, omnichannel strategy, consumer behavior, brand expansion, India, retail transformation