FACTORS AFFECTING AUTO BUYERS DECISIONS AFTER COVID-19

FACTORS AFFECTING AUTO BUYERS DECISIONS AFTER COVID-19

Pothi Reddy Ganesh Reddy (MBA)

Malla Reddy University, Hyderabad, Telangana, India

Mr. NAGENDRA PRASAD

Professor, Malla Reddy University, Hyderabad, Telangana, India

 ABSTRACT:

Purchases of vehicles have been rising quickly, and India's automotive industry has been expanding at a double-digit rate throughout the last decade. When buying a car, a person takes a number of factors into account. Safety has been an important aspect that contributes to the changing trend and the pandemic situation. In this essay, we attempt to look at the variables influencing our purchasing decisions. The primary goal of the literature review is to identify the important factors that influence the decision to buy a car. The study then groups all the individual variables into a single factor using the statistical method known as exploratory factor analysis (EFA). It was discovered that 21 variables fell under 6 components, including Brand trust, Socio-demographic factor, Economic factor, Product and tech factor.

KEYWORDS:

Covid-19, consumer behaviour, personal mobility, used cars, and purchase behaviour are some related terms.