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ArticlePeer ReviewedOpen AccessPlagiarism Passed
Paper ID:IJSREM23872

FACTORS AFFECTING ONLINE SHOPPING IN RATLAM DISTRICT

Stream/Area:

-

Subject:

-

Paper ID:

IJSREM23872

Volume:

7 |

6 |

Jun 2023

Pages:

Publication Frequency:

Monthly (12 issues per year)

DOI
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Not assigned

License:International Journal of Scientific Research in Engineering and Management follows the Creative Commons Attribution 4.0 (CC BY 4.0) License, allowing free use and distribution with proper attribution.

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DTP

Dr Tabassum Patel

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Abstract

When compared to other major cities, Ratlam district has a low prevalence of online shopping. Because of this, the researcher has decided to carry out research to determine the primary factors that influence online shopping behavior in Ratlam District. Four factors have been identified by this study. They are awareness, facility, product quality, and website merits. The study’s objective was to determine how these factors affect online shopping. For this study, 200 samples have been chosen. Using a questionnaire that was well-structured, primary data were gathered. The opinion of the respondents is gathered through the use of Likert five-point scales. For this study, a convenient sampling strategy is utilized. This study will focus on four online mobile applications. Amazon, Flipkart, Snapdeal, and others are some of them. For data analysis, SPSS 25.0 software is utilized. There is a positive correlation between convenience, product characteristics, and website quality. Three factors influence online shopping in the Ratlam District, according to the findings.

KEYWORDS

Online shopping Facility Website merits Consciousness

Cite This Article

Dr Tabassum Patel, "FACTORS AFFECTING ONLINE SHOPPING IN RATLAM DISTRICT," International Journal of Scientific Research in Engineering and Management, vol. 7, no. 6, Jun 2023.

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Publication Date

6/20/2023

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Double-Blind Peer Review

Review Rounds: 2

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The authors declare no conflict of interest related to this research work.

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