Factors Affecting the Acceptance of Generic Medicines Despite Their Therapeutic Equivalence to Branded Medicines in Amravati City

Generic medicines are pharmaceutical products that are therapeutically equivalent to branded medicines, meaning they provide the same quality, safety, and efficacy. Despite being significantly more affordable than their branded counterparts, the acceptance of generic medicines among consumers, particularly in developing cities like Amravati, remains limited. Understanding the reasons behind this limited acceptance is crucial for promoting cost-effective healthcare solutions. This study aims to explore the key factors influencing the acceptance of generic medicines among consumers in Amravati City. The research is descriptive in nature and relies on primary data collected from 30 respondents through a structured questionnaire. The study examines several critical factors, including consumer awareness, perception of effectiveness, trust in the medicine, recommendations by doctors, sensitivity to price, and availability of generic medicines. To analyse the relationship between these factors and the acceptance of generic medicines, the study employs the Chi-Square test as the primary statistical tool. The findings are expected to identify major barriers that hinder acceptance and provide valuable insights for healthcare providers, policymakers, and pharmaceutical companies to enhance consumer confidence and encourage the use of generic medicines, thereby promoting more affordable healthcare access.