Factors Influencing Customer Adoption of App-Based Laundry and Ironing Services: The Role of Logistics Efficiency and Consumer Perceptions

The rapid growth of smartphone usage and digital service platforms has significantly reshaped how consumers access everyday services. Among these emerging services, app-based laundry and ironing platforms allow customers to schedule pickup, cleaning, and delivery through mobile applications. This study investigates the factors that influence customer adoption of such services, with particular emphasis on logistics efficiency and consumer perceptions. Key variables examined include price perception, service convenience, trust, online reviews, digital literacy, and logistics efficiency. Data were collected through a structured questionnaire, and 122 valid responses were analysed using IBM SPSS Statistics. The statistical techniques applied include descriptive statistics, reliability analysis, Pearson correlation, multiple regression, and one-way ANOVA. The findings reveal that logistics efficiency, trust, and service convenience play important roles in shaping customer adoption intentions. The study highlights the importance of operational reliability and positive customer perceptions in encouraging the use of app-based laundry services.