Factors Influencing the Buying Behaviour of Women with Reference to Organic Makeup Products in Noida

Factors Influencing the Buying Behaviour of Women with Reference to Organic Makeup Products in Noida

Deepali Chaudhary, Prof. (Dr.) Avanish Kumar Tyagi

(Research Scholar, Professor)

Acharya Vishnu Gupt Subharti College of Management and Commerce

Swami Vivekanand Subharti University, Meerut, India

Abstract

As the market pattern portrays, consumers are increasingly turning to organic cosmetics as a substitute for chemical or synthetic-based cosmetics. India is not an exception to the growing global desire for organic cosmetic products. Under the organic cosmetics umbrella, a new line of organic makeup products has emerged in recent years and is evolving. Consumers can play a valuable role in promoting health-conscious as well as eco-friendly products and thereby, sustainability. Now, consumers increasingly wish to know details about the products they use or consume, including an unveiled ingredient list, quality standard, affordable price range, etc. The purpose of the study entails comprehending women consumers’ buying behaviour with respect to skin and environmental consciousness. The paper would attempt to manifest the factors that influence the buying behaviour of women towards organic makeup products.

Keywords: Buying behaviour, consumer, environment, green marketing, organic makeup.